Our History

Our business started when our CEO, Stacey Scott, wanted to capture better video of her daughter's gymnastics competitions. Early on, Stacey would take video of the competition from the stands and after each meet, in the car on the way home, her daughter would watch the video to determine where her deductions had come from and how to improve for the next meet. Seeing really is believing.

What her daughter thought were pointed toes during her routine, were captured on video for her review as not pointed, thus costing her precious points. Stacey tried different cameras, camcorders and vantage points to gather better video for her daughter's skill development. Stacey realized that if she wanted this footage, maybe other parents wanted it also. Acting a business, as opposed to being an individual parent, she could get permission to be on the floor to videotape from the ultimate vantage point…next to the judges.

People loved it. Probably too much. We were trying to use off-the-shelf technology but no existing product allowed us the flexibility needed. We were attempting to capture all 4 gymnastics events, 12 hours a day, for 2 to 3 days of competition. And no commercial product allowed us to successfully locate each competitor and copy all of their individual performances onto a single, personalized CD.

Additionally, because our technology was unknown, many parents continued to purchase the same standard photos sold at every event. We were losing half our business to the photographer. Stacey decided we needed to be able to provide photos, as well as video training.

Because we could not purchase the technolgy we needed, we had to develop it.
it's MEdia™ is the result of one parent having the desire, the ways and the means to help her daughter to improve.